Out-Of-Home (OOH)

Communication in the middle of life

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Out-of-home advertising

Simply visible

Outdoor advertising is everywhere people are on the move: At the train station, on the street, while shopping. With around 300,000 OOH advertising spaces in the cityscape, we are Germany's leading outdoor advertiser. From classic advertising pillars to digital advertising media with moving videos, we offer the right advertising format for everyone.

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Close to people

Out-of-Home (OOH) is emotional and experiential - it's more than just an advertising contact. Our media take place where people are active, experience something, and emotions connect with these experiences.

Great stagings

Images that move: Outdoor advertising is diverse and as colorful as the city. Whether large-format giant posters, billboards or eye-catchers in traffic media - OOH is seen through the power of big images.

OOH-plus-Strategy

With our unique OOH-plus strategy (OOH+), we combine outdoor advertising with online media and dialog marketing. In this way, we deliver cross-media offers from a single source for optimum advertising performance.

Maximum flexibility

We have the largest digital network in attention-grabbing locations such as train stations, malls and pedestrian zones. We love moving images and offer interesting playout and flexible booking options in perfect HD quality.

The right environment for every idea

Out-of-Home (OOH) from Ströer is diverse. As diverse as your ideas. Whether a local presence in your neighborhood or a major campaign across Germany - we have the right solution for every occasion and every budget. We adapt flexibly to your needs.

Poster media

Public Video – DOOH

Product details in PLANNIG + BOOKING

NEW NEW NEW

Poster media goes programmatic

Online advertising and digital out-of-home advertising have long been available for programmatic booking. We are now including traditional outdoor advertising in the programmatic marketing portfolio and offering you a simple and fast booking channel for traditional posters.

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References

Learning from successful campaigns

Campaign examples" (German version only)

Online & Out-of-Home

Your campaign on the street and on the web, all from a single source

By combining online and outdoor advertising, you can achieve more advertising impact with cross-media communication. Extend your online campaign outdoors - to our high-reach public video screens at the train station, in the shopping center, or in the pedestrian zone. Promote your products online as well as out-of-home in the environment of strong media brands such as t-online or desired.

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