Ströer is more

BUSINESS SEGMENTS

Out-of-Home

OOH advertising

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We market and operate around 300,000 media offerings in the out-of-home sector. We offer our customers a wide range of different analogue and digital media carriers: from the classic advertising pillar and billboards, to backlit media such as city light posters (CLP) and mega lights (ML), to digital public video offerings. And we do this all over Germany, as we are represented nationwide.

We are the driver of out-of-home digitalisation in Germany. At Ströer, Digital Outdoor Advertising (DOOH) is called public video. Our public video network comprises more than 7,000 digital media carriers at transport hubs such as railway stations, streets, shopping centres and underground and suburban railway platforms in major German cities. This makes us by far the largest provider of digital communication solutions in public spaces in Germany – no one can offer more digital reach in public spaces.

Digital OOH is by far the most energy-efficient and resource-conserving medium with 0.007 grams of CO₂ (green power) per contact, while all the other classic advertising media produce a much higher carbon footprint between 0.4 grams to 11 grams per advertising contact. Structurally, this is largely based on the fact, that OOH as a mass medium – with one sender and many recipients - is always superior to a one-to-one media usage situation in terms of carbon footprint.

Our screens also serve as a new communication medium between the city and its citizens and provide support, e.g. during major events or in crisis situations, in order to be able to inform the population quickly and directly in public spaces.

Digital & Dialog Media

Online portfolio

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The business segment “Digital & Dialogue” includes, among other things, the marketing of more than 250 renowned digital media brands and thematic channels. In total, we have several thousand websites on offer for our customers.

In 2014, we began to expand our previously more advertising-oriented portfolio to include special interest portals with a focus on technology, games and entertainment content. Since 2015, we have also been active in the news business: t-online publishes high-quality news, analyses, reports and interviews every day via all relevant digital channels with the aim of providing the best overview of global events. More than 120 editors work on our comprehensive news offering every day.

According to the Working Group for Online Research (Arbeitsgemeinschaft Online Forschung – AGOF e. V.), t-online has the largest digital reach of all German media. According to a survey by GfK, the portal reaches around 47 million people a month on the web and via our public video screens, i.e. more than half of the German population. In addition, with watson we have built Germany’s largest news portal for young adults.
Out of our Berlin office, we also offer suitable information services for digital natives with the special interest portals GIGA, kino.de, desired, familie.de, spieletipps.de and SpielAffe.de.

This business segment also includes the "Ströer X". It offers clients innovative solution models in the field of dialogue marketing for telephone, e-mail, chat and social media as well as in direct sales. From lead generation and customer acquisition to the optimal user experience in service and customer recovery.

Daas & E-Commerce

The business segment “Daas & E-Commerce” includes the brands asambeauty and Statista.

asambeauty has been part of the Ströer Group since 2016. asambeauty produces over 1,000 cosmetic products “Made in Germany”. The company is a first mover in streaming-based live shopping, offering customers a one-stop shopping beauty platform that covers all relevant beauty categories.

Statista, the leading global platform for Business Data as a Service, has been part of the Ströer Group since 2015. Statista is a leading provider of market and consumer data and bundles statistical data on over 80,000 topics from more than 22,500 sources on four platforms: English, French, German, and Spanish. As a research and analysis company, Statista ensures that customers find valid and relevant information on the platforms every day. Optimally, they can make the best business decisions based on this information. Statista also supports corporate clients as a full-service market research institute in the collection and processing of market, customer, and competitive information. In addition, Statista creates individual infographics, videos, presentations, and publications in the clients’ corporate design.