Online Advertising

Our digital service. for you.

Online advertising is our passion. A passion that creates the best solutions for people like us, who are online – on the go with their mobile phones, at home on their tablets, in the office working on their laptops.

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Online advertising

Connect with people. Inspire people.

We are the No. 1 digital marketer in Germany with a monthly reach of 49 million unique users*. Our diverse portfolio with over 1,600 websites offers you a wide selection: From general interest sites with strong brands to sports titles and special interest environments.

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*AGOF e.V. / daily digital facts, total 16+, users of mobile and/or stationary services, March 2023

Focus on quality

We offer high-quality, subscription-free, brand-safe environments with high-quality journalism. We present innovative digital advertising products, roadblocks and high-impact formats, such as the new breakout ad, to present messages in a unique way.

Great brands

Our brand strength is demonstrated by t-online, Germany's No. 1 news portal, as well as top brands such as Watson, desired and Giga. As a leading digital marketer in the sports sector, we offer unrivalled reach through platforms such as Sport1, t-online, transfermarkt and Toralam.

Digital expertise

As digital natives, we not only offer common standards, but also innovative advertising formats through our own ad stack. With transparent campaign measurement across all digital channels, we maximise the efficiency of advertising campaigns, including digital outdoor advertising.

Made in Germany

With our numerous holdings, we create synergies in the areas of audio, content marketing, native advertising, commerce, data and mobile marketing. With our holding OS Data Solutions (OSDS), we offer premium targeting with quality data and maximum reach. OSDS has 50 million data profiles for the German market. Up-to-date and data protection compliant.

Online advertising - discover more

Online advertising applications are as diverse, multifaceted and individual as our lives. News, magazines, guides, shops, social media, videos, podcasts – the variety is vast, so are your options:

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Mobile

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Online & Out-of-Home

Ströer introduces new high-impact formats

With high-impact formats such as the "Breakout Ad", the "Top Scroller" and the "Spotlight Video Ad", Ströer now offers advertisers a unique opportunity to showcase products in a creative way and sustainably increase the interaction rates of their target groups. These innovative advertising media were used successfully for the first time in the 360-degree campaign for the new Toyota C-HR, which was developed in collaboration with lead agency The&Partnership Germany.

Online & Out-of-Home

Your campaign on the street and on the web, all from a single source

By combining online and outdoor advertising, you can achieve more advertising impact with cross-media communication. Extend your online campaign outdoors - to our high-reach public video screens at the train station, in the shopping center, or in the pedestrian zone. Promote your products online as well as out-of-home in the environment of strong media brands such as t-online or desired.

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This is out-of-home advertising!

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This is dialog marketing!

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