OPTIMISE ADVERTISING WITH DATA

Programmatic & Data

Digitale Außenwerbung

Successfully implement programmatic campaigns, with market-leading technologies, exclusive data and premium publishers – across all media channels. Benefit from our longstanding programmatic expertise.

Consistently improve efficiency

Total success for your campaigns: Preferred inventory access via our Ströer private marketplace for online, mobile, video/CTV, DOOH and audio. Brand safety is ensured through premium environments, market-leading targeting data and, of course, strict compliance with data protection regulations.

Proprietary
technology

200 million
user profiles

Reachability

Broad database enables precise targeting

DATA AND TECHNOLOGY

#Flexibility
#Independence
#Performance

Programmatic & Data – Private Deals

Our Ströer SSP private marketplace offers you preferred access to our premium inventories in Germany and several other European countries. Benefit from curated deals with customised inventories and pre-targeting for your digital campaigns. Our joint venture with the Otto Group means that we can provide data with unique quality and reach, thus increasing the impact of your advertising.

SCALABILITY AND FLEXIBILITY

Programmatic
Public Video

Programmatic public video lets you use Germany’s largest DOOH network as flexibly and scalably as a traditional online video campaign.

Data for
online audiences

Desktop, mobile, inApp, video. More than 2,000 standard segments as well as microtargeting via CRM data, user behaviour and modelling, all supplemented by future-proof, cookieless real-time and contextual targeting.

Data for
(D)OOH target groups

Data-driven targeting of out-of-home advertising by mapping target group data in the space. Online and out-of-home advertising are growing and evolving together.