A very special campaign highlight
Every year in the fall, Berlin shines in various spectacular lights as part of the Festival of Lights. In 2021, the festival took place under the motto “Creating Tomorrow” and thus focused on the topic of sustainability. The Climate Pledge presented itself as an official sponsor and attracted special attention with its own light displays at the Brandenburg Gate and other sights. These were accompanied by online video and PR measures. A very special staging that was created through close cooperation between the client, Content Fleet and Ströer.
Details
- Duration: September 2021
- Media Type: Special realization, projection on German landmarks
