Dolomiti Superski brings the mountains into the city
Nature, mountains, snow, sun, fun, adventure - the ski resorts of the Dolomites offer all of this. Dolomiti Superski - an association of 16 ski resorts - demonstrated that this mountain landscape is particularly diverse and beautiful as part of a public video winter campaign in Munich and Stuttgart.
Videos from the ski resorts were shown on Public Video Infoscreen and Public Video Station. In addition, the name of the respective ski resort and the current temperature were shown within the motif. With the help of Dynamic Creatives, the content was updated every 30 minutes. Back-up motifs were used in the event of heavy clouds, rain or snow.
The campaign was conceived by the agency Saint Elmo's Tourismusmarketing, planning and implementation were carried out by Weischer and NFQ.
Details
- Duration: February - March 2022
- Media type: Out-of-home (PV Infoscreen, PV Station)
- Special campaign parameters: Live images on public video
- Areas: Live images on public video
