Strong branding through out-of-home
The internationally successful German fashion label Marc Cain ran a wide-reaching out-of-home campaign in fall 2020. Different media carriers were successfully used in five major cities. The motifs with eye-catching colors were a real eye-catcher and brought nature into the city. An accompanying deep impact study showed that an increase in spontaneous brand awareness (Ix 108) and willingness to buy (Ix 108) was achieved in the core target group of current brand buyers.
Details
- Duration: October 2020
- Media type: Infoscreen, Mega Vision, Roadside Screen, City-Light-Poster, Premium City-Light-Poster, Mega-Light
- Target group: Young target group, brand buyers
