PRADA - Interactive OOH campaign

The power of outdoor advertising

After more than 10 years, L'Oréal once again relied on the power of outdoor advertising for the launch of the new men's fragrance PRADA Luna Rossa Ocean and advertised the fragrance in four major German cities on city light posters, mega lights, giant posters and scrolling walls. The motifs featured the well-known actor Jake Gyllenhaal. In addition to publicizing the new fragrance, the campaign also aimed to generate fragrance contacts / trials. For this purpose, QR codes were integrated into the motifs to make the product tangible beyond OOH on a corresponding landing page and to give the opportunity to order a fragrance sample. With success! The strong awareness approach ensured very good interaction rates in the target group.