Taste guide
The national REWE Feine Welt Christmas campaign was extended by a public video POS campaign. Location targeting was used to select malls containing a REWE store. Due to the proximity to the POS, a final and attention-grabbing impulse could be set immediately before the purchase.
Conclusion: Recency planning speaks for outdoor advertising! The high-reach impulse in the immediate vicinity of the POS/LEH offers the best opportunity to influence the market, product and brand selection and thus increase sales.
Details
- Runtime: October 2018
- Media type: Public Video Mall
- Campaign Objective: Sales, store traffic
- Targeting: Location Targeting
- Location: National
