Apache 207 and Luciano celebrate EP release with nationwide one day Public Video campaign by Ströer

To mark the release of their joint EP "Gesegnet" (Blessed), Apache 207 and Luciano are leveraging an extraordinary digital out-of-home (DOOH) campaign in collaboration with Ströer. On Friday, January 17, 2025, the EP will be promoted exclusively in Germany's largest metropolitan areas through a large-scale public video campaign. The campaign will be broadcast via Ströer's extensive public video network – Public Video Giant Outdoor, Public Video City Tower, Public Video City, Public Video Mall, Public Video Station, and Public Video Roadside – in Munich, Hamburg, Cologne, Berlin, Stuttgart, Frankfurt, Mannheim, Bremen, Dortmund, Dresden, Duisburg, Düsseldorf, Essen, Hanover, Leipzig, and Nuremberg.

Tailored DOOH Solution for Maximum Impact

In close collaboration between Ströer and the label Feder Musik GmbH, an innovative concept was developed in a very short time. The goal was to accompany the release of the six-track EP "Gesegnet" with maximum attention on a single day. The dynamic delivery of the campaign via the Ströer Public Video network enables targeted addressing of the urban audience.

"With our Public Video network, we offer a unique platform for emotional and attention-grabbing messages. The collaboration with Feder Musik once again demonstrates the flexibility and reach of DOOH campaigns," explains Alexander Stotz, CEO at Ströer Media Deutschland GmbH.

A Day Full of Highlights

The campaign will be played out on digital screens throughout the day on January 17, 2025, utilizing moving image content that visually underscores the musical message of the EP. With a net reach of over 65% in Germany, the Ströer Public Video network offers the perfect stage for the release of one of the most anticipated music projects of the year.

With "Gesegnet," Apache 207 and Luciano have created a work that combines their musical strengths. Ströer's innovative campaign ensures that this milestone in German rap is celebrated appropriately.

Fotocredit: Ströer/Offenblende Agentur für Fotografie