blowUP media brings Motion Cubes to the point of sale for sensational digital branding experiences

blowUP media, leading provider of large-format premium outdoor advertising, is launching three new DOOH branding platforms in the shopping centers Alsterhaus Mall (AEZ) in Hamburg, pep Shopping Center Neuperlach in Munich and MyZeil in Frankfurt. The so-called Motion Cubes are 18 square meters in size and offer four seamlessly playable sides. This enables spectacular brand appearances in the immediate vicinity of the point of sale. The variety of creative display options is almost limitless - from 360° to 3D content and multi-product advertising to the display of identical or different campaign motifs on all four sides. 

“As a frontrunner for large-format outdoor advertising, we are continuously working on the development of future-oriented products, because innovation is – along with sustainability – one of our most important competitive factors. We are gradually expanding our Giant Poster portfolio to include premium DOOH branding platforms. With the Motion Cubes we have gone one step further: with their innovative technology and shape, they offer advertisers more space for spectacular and creative brand appearances – directly at the point of sale,” says Katrin Robertson, CEO blowUP media Group. 

As a first mover, Audible, the world's leading provider of audio books, uses the digital cube in Frankfurt's MyZeil shopping center for a sensational brand presentation: With a captivating 3D visualization of its audio book worlds, Audible creates scenes from various genres such as fantasy, sci-fi and crime come alive for the shoppers.

“With the Motion Cube we have found a perfect stage for our message, which allows us to inspire with our content and demonstrate the transformative power of hearing - very striking and attention-grabbing. With its rounded edges and four seamlessly playable sides, we create an extraordinary brand appearance on the Motion Cube. The stand-out position creates additional attention,” says Oliver Daniel, Country Manager DACH at Audible.

The Düsseldorf startup met[ads] is responsible for the creative implementation. “We are proud to use our technological and creative know-how to realize the first 3D campaign on the Motion Cube for our client Audible. We are firmly convinced that 3D DOOH is not a short-lived trend, but rather the future of the advertising industry. As a 360° screen, the new Motion Cubes from blowUP offer an excellent basis for exciting implementations,” says Lukas Flöer, founder of met[ads].