Green is our „New Normal“

Green Line will be our new standard! Almost a year after the introduction of the Green Line products, we are taking another decisive step in the direction of sustainability: From now on we will be producing our Giant Posters solely with the PVC-free sustainable material. This reduces emissions per Giant Poster by up to 73%*. Valuable resources are also conserved thanks to weight savings of up to 56% and the use of production waste as recycling material.

As an absolute premium product, we offer our clients Green Line OCEAN, a product that consists of 10% marine plastic and actively contributes to reducing marine waste.

"Fantastic Giant Poster campaigns, produced with the sustainable Green Line material, have proven to offer absolute premium quality. The complete conversion to environmentally friendly materials is therefore a logical consequence and a matter close to our hearts at the same time,” says Katrin Robertson, CEO of the blowUP media group.

Giant Posters from blowUP media are climate-neutral and support both Gold Standard climate protection projects and local sustainability initiatives in Germany. Combined with The Pure air-purifying coating, Giant Posters can help eliminate pollutants and improve air quality in major cities.

*Compared to the standard material containing PVC

About blowUP media 

blowUP media, a Ströer Group company, has been an international expert for large-format outdoor advertising spaces for three decades - from Giant Posters to huge digital screens. With a size of up to 3,000 m², we make brands highly visible and reach the urban target groups in Europe's metropolises. The company is also represented with large-format advertising towers on Germany's busiest motorways. With award-winning projects, locations close to the point of sale such as the Kö-Bogen in Düsseldorf or Neuhauser Strasse in Munich and unique monument wrappings such as the bell tower of the Kaiser Wilhelm Memorial Church in Berlin, the company repeatedly sets standards in the design of public space. blowUP media is represented in Germany, the UK, the Netherlands and Belgium and, with around 300 (D)OOH locations, offers the largest network for large-format advertising media in Europe.  

Find out more www.blowup-media.com.