Landmark Deal: Ströer wins the main lease for advertising rights in Cologne once again

Ströer entered in a Europe-wide call for bids for marketing advertising spaces in Cologne and has been awarded the main lease. On behalf of the city of Cologne, the city’s public utilities Stadtwerke Köln GmbH re-tendered the advertising rights in spring 2013 to the communal area in two lots as of January 1, 2015. The lot of the extended main lease was – just as the previous time – awarded to Ströer, which had applied through its subsidiary Kölner Aussenwerbung GmbH (KAW). Starting in 2015, the company will be marketing advertising space in the Cologne metro area. This also includes advertising media such as billboards, Mega-Lights and advertising columns as well as digital media in the area of the subway.

The focus of the changes associated with the new lease is the backlighting and digitalization of numerous advertising media. The subway network will be equipped with additional digital advertising media for video content (public video). In the course of carrying out the lease agreement, all existing columns will be modernized for brand advertising and refitted into City Light columns. Also to be modernized are the current glued-on billboards, which will be fitted with backlit case displays featuring scrolling posters. Ströer is expecting growing turnover thanks to the qualitative improvement of its advertising media portfolio. Further attention is being paid to maintaining low-priced advertising for cultural events and informational signage.

“This key contract has once again confirmed our leading position in the German out-of-home advertising market. As a large German media marketer with our headquarters in Cologne, we and our employees are closely connected to the city. In the coming years, we will stand close by the city’s side as a full-service partner, and we are looking forward to continuing our successful cooperation,” says Udo Müller, CEO of Ströer Media AG.