New publishers in digital marketing: Ströer wins Kicktipp and Motorsport Network Germany and goes into extra time with TorAlarm

Kicktipp and Motorsport Network Germany have entered into a partnership with Ströer, the digital marketer with the widest reach in Germany, to market their digital offerings for their online portals. Ströer took over the exclusive marketing at the start of the year.

Kicktipp is the most popular website and app for private betting games relating to the Bundesliga, the World Cup or the European Championship and many other sports and leagues. Friends and colleagues compete in over 300,000 rounds in the betting game. They predict the results of sporting events and compete for the top spot among their friends. In addition to the popular football betting rounds, betting games can also be organised for other sports, and individual leagues and sports can be combined as desired. With around 2.6 million users interested in football every month, Kicktipp complements Ströer's current "quadruple chain" consisting of Sport1, TorAlarm, Transfermarkt, t-online Sport and other sports environments. Ströer is thus further expanding its market leadership and securing its leading market position in the digital sports marketing segment for the long term by simultaneously extending and continuing to develop the partnership with TorAlarm beyond 2025. 

The second new publisher, Motorsport Network Germany, is a global digital media company and market leader at the heart of the motorsport and automotive industry. In Germany, the portfolio includes the websites "Formel1.de", "Motorsport-Total.com" and the German editions of "Motorsport.com", "Motor1.com" and "InsideEVs". On the platforms, users are provided with information through the latest news, analyses, exciting live content, informative videos and exclusive insider stories. The addition of the Motorsport Network Germany titles to Ströer's automotive portfolio, which consists of platforms such as auto-motor-und-sport.de, motorradonline.de, caravaning.de and other automotive environments, is evidence of Ströer's position as the market leader.  

Ströer is the only German marketer that combines digital marketing and out-of-home advertising (OOH + DOOH), creating unique and highly relevant digital and convergent media solutions for its advertising clients.

"We are very pleased about our new publishers from the sports and automotive sectors. This is a sign of mutual trust and ultimately also emphasises our own capability as a marketer. With our innovative and flexible media solutions, we will contribute towards further advancing the display marketing of Kicktipp and Motorsport Network Germany," says Sven Drusenthal, SVP Publisher Acquisition & Development at Ströer Media Solutions.

Janning Vygen, founder and Managing Director of kicktipp GmbH: "Our betting game platform fits very well into Ströer's existing sports portfolio. The product understanding, the sales power and the technical expertise convinced us. We are now looking forward to growing together with Ströer in the coming years.”

Fabian Hust, Motorsport-Total.com founder and Director of Portal Business Germany at Motorsport Network: “We have already successfully refined our automotive platforms together in recent years. Ströer is excellently positioned to continue to be our ideal marketing partner in our increasingly complex digital ecosystem. We are now looking forward to launching our motorsport websites and apps together.”