Ströer appoints Dr. Christian Baier as CFO

Dr. Christian Baier, 39, will take up the position of Chief Financial Officer (CFO) of the Ströer Group as of 1 August 2019, joining the board of management alongside the Co-CEOs Udo Müller and Christian Schmalzl.

Christian Baier studied business management at the European Business School in Oestrich-Winkel, where he also obtained his doctorate. He worked in corporate finance for McKinsey for eight years and then spent seven years as Managing Director, CFO and COO of zLabels, a subsidiary of Zalando SE.

“Having created a truly robust corporate structure over the past few years, not least thanks to our M&A activities, we are focusing on digitalizing our core business and enhancing our successful “OOH plus” strategy,” says Christian Schmalzl, Co-CEO of Ströer. “Given his financial know-how but particularly in view of his technical, process and operational expertise in dynamic growth environments, Christian Baier is a perfect fit. We are delighted to have found the right CFO for Ströer.”

“The structural relevance of OOH advertising in general and particularly OOH offerings in the local advertising market will grow further in the years to come thanks to ever more relevant technology and data solutions,” adds Christian Baier. “I am looking forward to helping forge this growth course and ultimately optimizing the Ströer Group’s processes and structures at the helm of our organization.”  

Disclaimer

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