Whatever moves us – at the Trade Fair Booth, in the Masterclass, or on the Expostage
On May 17th and 18th, 2022, the OMR Festival will return after a two-year hiatus due to coronavirus. Ströer will also return to Hamburg with its own booth in Hall A1, a masterclass, and will be represented at the Expostage.
Ströer Trade Fair Booth – Whatever moves the Guests
At its booth, Ströer will present its broad range of digital products and services, accompanied by sustainable solutions for out-of-home communication. The xxx m2 booth is divided into the bar and get-together areas, which have an open design and flow into one another. Its urban appearance features many plants, such as those Ströer uses for its green out-of-home advertising media. On the one hand, a PVC-free giant poster of the subsidiary blowUP Media over the entire booth provides a visual framework. On the other hand, the poster acts as an air purifier, because one of the layers on the poster supports air transpiration and has an antibacterial and germicidal effect. The cleaning process is completely passive, i.e. the natural movement of the air is used. The trade fair concept, which was developed in close cooperation with Artlife, thus creates a unique oasis of open communication in the middle of Hall A1.
Ströer Masterclass – Punk Rock or Folk Music
In its masterclass, Ströer shows guests how digital outdoor advertising can be used intelligently and in a variety of ways to achieve marketing goals. “Out-of-home” is THE stage for all brands that want to reach their target groups after two years of lockdown, contact restrictions, and curfews. Ströer demonstrates different approaches – from punk rock to folk music – on how to effectively target people out there with digital outdoor advertising. Those who cannot be present at the event can follow the masterclass on May 17th from 2:45 p.m. in a live stream on Ströer's Youtube channel: https://youtu.be/z0YVEkuJMSo
Ströer on the Expostage – Transformation of a Dinosaur
t-online used to be one of the relics of the German-language Internet par excellence. How was t-online successfully brought into a new age? Find out from Editor-in-Chief Florian Harms, Miriam Arnoldy, Head of Brand Management, and Robert Becker, Program Manager & Product Owner Web Pro. They’ll provide insights into t-online's transformation process and highlight new, innovative advertising opportunities made possible by the relaunch.
Disclaimer
This press release contains "forward-looking statements" regarding Ströer SE & Co. KGaA ("Ströer") or the Ströer Group, including assessments, estimates and forecasts regarding the financial position, business strategy, plans and objectives of management and the future business activities of Ströer or the Ströer Group. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause the results of operations, profitability, performance or achievements of Ströer or the Ströer Group to be materially different from any future results of operations, profitability, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are made as of the date of this press release and are based on numerous assumptions that may also prove to be incorrect. Ströer makes no representation and assumes no liability with respect to the fair presentation, completeness, correctness, adequacy or accuracy of the information and assessments contained herein. The information contained in this press release is subject to change without notice. It may be incomplete or abbreviated and may not contain all material information relating to Ströer or the Ströer Group. Ströer does not undertake any obligation to publicly update or revise any forward-looking statements or other information contained herein, neither as a result of new information, future events nor otherwise.