Ströer secures wetter.com as a new publisher in digital marketing

wetter.com has entered into a partnership with Ströer, Germany’s widest-reaching digital marketer, to market its digital offerings. As of 1 January 2025, Ströer will exclusively manage the direct marketing of all display advertising spaces on the high-reach portal.

Wetter.com, one of Germany’s leading online weather portals, has chosen to leverage Ströer’s expertise in direct marketing and private marketplace advertising. With a reach of 26 million users per month, wetter.com strengthens Ströer’s travel and weather portfolio. A team of experienced meteorologists and editors delivers daily updates on current weather conditions alongside trend forecasts extending up to 16 days. The comprehensive service is complemented by a precise precipitation radar, thematic weather maps, bio-weather information, HD live webcams and detailed news and advice articles.

Ströer is the only German marketer that combines digital marketing and out-of-home advertising (OOH + DOOH), creating unique and highly relevant digital and convergent media solutions for its advertising clients.

“We are delighted to welcome wetter.com, a highly relevant and wide-reaching brand, to our portfolio. With our innovative and flexible media solutions, we aim to further enhance the display marketing capabilities of wetter.com,” says Sven Drusenthal, SVP Publisher Acquisition & Development at Ströer Media Solutions.

“The combination of wetter.com’s high-reach platforms and Ströer’s expertise in display marketing presents significant opportunities to develop innovative advertising solutions for our partners. We look forward to a successful collaboration,” adds Florian Türk, Chief Sales Officer of wetter.com.

About wetter.com GmbH - a company of ProSiebenSat.1 Media SE

With up to 26 million users per month, wetter.com is one of Europe’s leading online weather portals. Experienced meteorologists and editors from the Constance, Berlin and Munich offices provide daily updates on current weather conditions and long-range trend forecasts. A precise precipitation radar, thematic weather maps, bio-weather information, HD live webcams and detailed news and advice articles enhance the comprehensive range of services available via the website and app. The portal also features wetter.com TV, the only 24-hour weather channel on German television, and produces weather shows for the ProSiebenSat.1 Group. The B2B brand METEONOMIQS leverages its global weather expertise to support businesses with data-driven marketing, weather-optimised sales planning and a range of advanced data solutions.