The Green Digital: blowUP media Germany is expanding its Green Media portfolio with a new flagship in Düsseldorf

blowUP media Germany, a Ströer Group company and expert in large-format outdoor advertising, is launching a new DOOH screen in Düsseldorf, thereby expanding its sustainability portfolio: The Green Digital, a Vertical Garden^® with an embedded digital screen, is now available to advertisers in downtown Düsseldorf. The Wehrhahn is a highly frequented public transport hub and the gateway to Düsseldorf's Schadowstrasse shopping mile with the Kö-Bögen and the nearby Königsallee.

The 180m² vertical garden consists of more than 14,000 plants, making Düsseldorf a little greener and can offset 3.6 tons of CO₂ per year*. The 100m² digital screen embedded in the vertical garden offers state-of-the-art technology with high-resolution, daylight-compatible image quality. In addition, a photovoltaic system was installed on the roof and wall of the site. This supplies part of the energy for operating the digital screen. Emission-free green electricity covers the remaining energy requirements.

“As a provider of large-format outdoor advertising, blowUP media plays an active role in the design of urban spaces. We are committed to sustainability and offer our clients unmistakable branding platforms that also make an ecological and social contribution. After Berlin and Munich, the new Vertical Garden^® in Düsseldorf complements our sustainable product portfolio. With such innovative green media locations, we improve the air quality in cities, while minimizing our carbon footprint and also creating a green framework for brands,” says Katrin Robertson, CEO of blowUP media.

Sephora, a global beauty retailer, is the first advertiser to use The Green Digital in Düsseldorf and brings its new global campaign “We belong to something beautiful” to life in 3D. Located at a highly frequented public transport hub and in the vicinity of Düsseldorf's shopping miles, Sephora also reaches a trend-conscious audience. It is precisely this target group that Sephora wants to address with a 3D campaign designed specifically for the screen. The Düsseldorf startup met[ads] is responsible for the creative implementation.

“Our global campaign aims to highlight a core Sephora principle: beauty thrives in diversity and confidence. Confidence in yourself and the confidence that comes from connecting with others. The Green Digital from blowUP media is a sustainable and innovative advertising channel to extend our campaign into public spaces in an eye-catching way. With the 3D spot we want to inspire our customers to discover our brand values ​​and attitude in a completely new way,” says Björn Überschär, General Manager Sephora Germany, Switzerland & Scandinavia.

“We are convinced that 3D DOOH will make up an increasingly larger share of digital outdoor advertising. We created a spot for Sephora that attracts a lot of attention and advertising impact. The collaboration with Sephora on the 3D campaign for The Green Digital by blowUP media was also exciting for us from a sustainability perspective. As a company, we pay attention to our ecological footprint when creating 3D and addressing target groups,” explains Lukas Flöer, founder and managing director of met[ads].

The World Out of Home Organization (WOO) presented the Sustainability Award 2023 to blowUP media for its Vertical Garden^® (D)OOH locations at its annual meeting. With the award, the World Out of Home Organization honors suppliers or out-of-home companies that have developed a business initiative, new product or groundbreaking technology that advances the OOH industry in the area of ​​sustainability.

 

*conducted by natureOffice

 

 

 

 

 

Disclaimer

This press release contains "forward-looking statements" regarding Ströer SE & Co. KGaA ("Ströer") or the Ströer Group, including assessments, estimates and forecasts regarding the financial position, business strategy, plans and objectives of management and the future business activities of Ströer or the Ströer Group. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause the results of operations, profitability, performance or achievements of Ströer or the Ströer Group to be materially different from any future results of operations, profitability, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are made as of the date of this press release and are based on numerous assumptions that may also prove to be incorrect. Ströer makes no representation and assumes no liability with respect to the fair presentation, completeness, correctness, adequacy or accuracy of the information and assessments contained herein. The information contained in this press release is subject to change without notice. It may be incomplete or abbreviated and may not contain all material information relating to Ströer or the Ströer Group. Ströer does not undertake any obligation to publicly update or revise any forward-looking statements or other information contained herein, neither as a result of new information, future events nor otherwise.