Audio Spot

The audio spot is an audio file that can be flexibly integrated into the audio environment. The file is either delivered ready-made or produced for the customer.

To guarantee quality standards, we check every audio spot delivered.

In the podcast environment, we recommend an authentic tonality without background noise or other audio elements. The audio spot should match the podcast media genre and fit harmoniously into the podcast. The audio advert must therefore not contain the following elements:

  • no swear words, insults, degradation (preferably FSK6) 
  • no activation names for voice assistants such as "Alexa", "Siri", "Hey/Ok Google", "Bixby" 
  • No danger noises (siren, broken glass, car accident, siren, screams of fear) 
  • No excessive volume changes, e.g. sudden shouting 

If required we offer an adaptation of an existing radio ad for usage in podcasts in a suitable form.

Possible realisations:

  • Podcast spot / dynamic podcast spot
  • Radio ad

Specifications

15-60 seconds

physical

Placement: Pre-/mid/post-roll/radio spot

File size: 20 MB maximum

Bitrate: always fixed, never variable; minimum 196 kbs, optimum 256kbs

Volume: -9db

mp3 for podcast and radio

.wma, .aac, .ogg, .wav auch möglich bei Online Audio

Delivery of the audio file 5-7 working days before the start date. The delivery e-mail address can be found in the offer.

Last update: 23/02/2024