Detailinfos
Background Ad
Background Ad
The Background Ad uses a unique mechanism to tell large-scale stories as the page scrolls.
At the start, the ad appears as a High Impact Fireplace Advanced
Scrolling through the middle of the page reveals the entire background ad
An innovative mechanism recognizes when the background ad is fully visible and starts an individual and seamless animation across all elements
The full screen display creates space to inspire and interact
This format can only be booked with full-service, meaning that Ströer will be producing the ad.
Specifications
Please provide us with the assets listed below. Otherwise we cannot guarantee a start at the agreed campaign starting date.
In this case, we need the following assets 20 working days before the start of the campaign:
- Copy
- Visuals (preferably high-resolution, if possible PNG)
- Product images, cropped if possible
- If available, the CI or style guides
- The fonts as a file (e.g. ttf)
- Logo, in the best possible quality
- Product shots / visuals (cropped if possible)
- Typo files incl. license
- Existing campaign motifs
- Texts, CTA buttons, distractors, etc.
- KPIs (e.g. branding, sales, etc.)
- Product/campaign claim (as short and concise as possible)
- Target URL
- Examples of produced ads, style guides, etc.
- The storyboard, if applicable
Last update: 23/02/2024