Detailinfos

Direction Ad Desktop

Direction Ad

The Direction Ad is a large-area and thus attention-grabbing format consisting of a billboard and a double sitebar.

In the billboard, two arrows are integrated on the right and left of the ad, which push the content to 80% of the browser width to the side when clicked. Here, either the existing sitebar can be expanded (variant 1) or another ad can be loaded into the sitebar (variant 2). In variant 2, either a completely new motif or a video can be integrated (see excursus Video). A close button closes the expanding part and the content is pushed back again. If the user scrolls down the page so that the billboard is no longer in the visible area, the arrow buttons are displayed above the double sitebar on the right and left.

Demo-Link

(To get a live demo for another publisher, append the parameter /?sdmad=demo=mtdatest to the URL).

We offer this format exclusively as a full-service package, i.e. the advertising material is produced by Ströer.

Specifications

If you decide in favour of a video, you have the option of delivering the video advertising material physically or as a VAST redirect.

The video starts automatically with sound-off (sound-on only via user interaction). After the video has finished, a still image remains - by default the first frame of the advert, alternatively any other frame within the advert can remain as a still image (the customer/agency must specify the seconds for this).

Requirements

If you need support in creation, please contact us. We will take care of the creation and production of the advertising material. Please provide us with the exact assets formulated here in due time. Otherwise, we will not be able to guarantee a launch at the agreed start of the campaign. In this case, we need the following assets 20 working days before the start of the campaign:

Logo, in highest possible quality
Product shots / visuals (if possible as free images)
Typo files incl. license
existing campaign motifs
Texts, CTA buttons, disruptor etc.
video/spot ((max. 20 sec., in highest possible quality, MP4 file or VAST redirect)
KPI's (e.g. branding, sales etc.)
product/campaign claim (short and concise)
Target URL
Examples of produced ads, style guides, etc.
if applicable, the storyboard

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Last update: 23/02/2024