Detailinfos
Floor Ad
Floor Ad
The floor ad is prominently placed as a "footer" at the bottom of the browser window and thus ensures a high level of attention. According to the Coalition for Better Ads, the format may take up to a maximum of 30% of the viewport. This requirement can be implemented with a static (max. 1,200 x 90 pixels) or dynamic ad.
Specifications
.gif / .jpg / .png
Javascript Redirect
Size (optional, depending on the format you want):
728 x 90 pixels (max. 1200 x 90 pixels)
Window width 100% x 30% of the window height
File weight HTML5: 200 KB initial + 300 KB reloading
When delivering a Javascript redirect, the complete functionality of the advertising medium must be ensured by the redirect provider. Only visible elements may be clickable, transparent areas may not be covered with a click area.
Notes:
- All trackings and redirects must be defined as SSL-capable.
- All advertising tags/trackings to be used by us must contain the GDPR macros in accordance with TCF v2.0 and all vendors used must be registered in TCF v2.0 (Transparency and Consent Framework) of the IAB.
Last update: 23/02/2024