Mail Ad

Mail Ad is an image/text format in native design. It is delivered directly to the e-mail inbox. After clicking on the advertising format, the target page of the advertiser opens in a new browser tab.

Specifications

  • Image:

    • Format: .png - 40 KB
    • Transparencies allowed

Special characters

  • The special characters %, / and " within the text are not possible.

Link/Clickcommand:

  • The special characters % or | within the URL are not possible.
  • Delivery nur als https possible

Tracking pixel:

  • t-online.de E-Mail Center: The installation of up to two tracking pixels is possible (exclusively as https).
  • Freenet: The installation of one pixel-code is possible (exclusively as https).
  • For impression tracking, only image counting pixels can be supplied.
  • A tracking script is nicht possible. IFRAME tracking pixel can nicht be used.
  • The special characters % or | within the counting pixel are not possible.

Size (width x height)

t-online.de & Freenet: Common specifications

Image/Logo:

  • Size: 32 x 32 pixels 
  • File weight: 40 KB
  • no animation
  • deliver only physical advertising material

Text:

  • Subject line: max. 35 characters (incl. spaces)
  • see also section Publisher specific features
  • Delivery only in the mailboxes of the freemailers: t-online.de E-Mail Center & Freenet
  • The format is only visible in the logged-in area.
  • t-online.de E-Mail Center
    • Image / Logo size: 32 x 32 pixels 

    • max. File weight: 40 KB

      Text:
      (please note the differences to the technischen Spezifikationen Mobile Mail Ad)

    • Title: The customer name with a maximum of 25 characters.
    • Headline: maximum 35 characters (incl. spaces)

    • Text line: maximum 120 characters (including spaces). No quotation marks or backslashes are allowed in the text (how many characters are displayed depends on the screen width of the device).

  • Freenet.de E-mail Center 
    • Image / Logo size: 32 x 32 pixels

    • max. File weight: 40 KB

      Text:

    • Subject line: max. 50 characters (incl. spaces) → How many characters are displayed depends on the screen width of the device. There is no minimum number.

  • Physical delivery: image file format .png

Delivery deadlines: 3 days before start date, 5 days before start date in case of daily fixed placement. The delivery e-mail address can be found in the offer

Last update: 23/02/2024