STRÖER Logo

Mobile Direction Ad

Mobile Direction Ad

The Mobile Direction Ad is an eye-catching mobile video format that is delivered on MEW.

The format consists of a Mobile Presenter 3:1,which has two arrow-buttons integrated on the right and left side of the format. By clicking one of the arrows, the contents moves to the side and another creative can be loaded. Either a HTML5-redirect or a video can be integrated.

If a video (mp4 or VAST) is delivered, it starts with sound-off (sound-on only via user interaction). After the video has ended, a freeze frame remains - by default the first frame of the spot, alternatively any other frame within the commercial can also remain (this requires the customer/the agency to specify seconds).

The expanding part is closed by using a close button so that the content is visible again.

If the user scrolls further down, an additional reminder Halfpage Ad including two arrow-buttons is delivered. Here also the content moves to the side by clicking one of the buttons.

The video can be delivered in portrait or landscape format.

Delivery only on MEW (not InApp and not on AMP).

Demo: see Demo-Link (via mobile view)

We offer this format exclusively as a full-service package, i.e. the advertising material is produced by Ströer.

Specifications

From now on we offer this format exclusively as a full-service package, i.e. the advertising material is created by Ströer.

Please provide us with the assets formulated here. Otherwise we cannot guarantee a start at the agreed campaign start date.

In this case, we need the following assets 20 working days before the start of the campaign:

  • Logo, in highest possible quality

  • Product shots / Visuals (if possible as free images)

  • Typo files inkcl. license 

  • Existing campaign motifs

  • Texts, CTA buttons, disruptor etc.

  • Video/Spot (max. 20 sec., in highest possible quality, mp4 file or VAST redirect)

  • KPI´s (e.g. branding, sales etc.)

  • Product/Campaign-Claim (short and concise)

  • Target-URL

  • Examples of producing Ads, Styleguides, etc.

  • If applicable the Storyboard

Last update: 23/02/2024

STRÖER Logo