Mobile Expandable Sticky Footer Ad

Mobile Expandable Sticky Footer Ad

Functionality:

• A 320x50 sticky footer sits permanently over the content.
• An unobtrusive animation with an arrow draws attention three times to the fact that users can interact.
• Click to open a full-screen 300x600 (mobile half-page ad) format with various interaction options.
• An arrow can be used to reduce the size of the ad, or an X-button can be used to close it completely.
• Demo-Link (Via Desktop please change to the Google Console with F12 in order to get the mobile view).

Decisive advantages:

• Full user control
• Plenty of room for creative design
• Generates attention, but is not intrusive at the same time
• High visibility already in the base motif due to sticky overlay
• Click-out outside the interaction areas possible at any time

Special features tracking:

• Ströer Digital measures the opening rate of the advertising medium as standard and will be happy to include this in the campaign reporting on request.
• A viewability measurement contradicts the product logic, since the measurement refers to the entire 300x600 format, which is only visible after user interaction. Already in 320x50 basic motif a high viewability of the upper 50px of the motif is guaranteed by the sticky functionality (see also "Note on advertising design").