Mobile Kombi Ad
Mobile Kombi Ad
The Mobile Kombi Ad is a MEW triple ad. This consists of a top (sticky presenter or presenter), mobile half page ad and sticky footer ad. The three placements mentioned alternate so that, depending on the swipe depth, the advertiser's advertising message can always be seen in the viewport.
The creatives should be coordinated with each other so that they contribute to each other in terms of content, which increases attention and involvement.
The triple mechanics and final stickiness of the footer ad, in combination, offer optimal conditions for constant visibility of the advertising customer.
Specifications
Mobile Sticky Presenter & Mobile Sticky Footer
Physical delivery: gif / .jpg / .png / HTML5
Delivery via redirect: IFrame redirect or Javascript redirect
Mobile Halfpage Ad
Physical delivery: Image file format .gif, .jpeg, .png or HTML5
Delivery via redirect: Iframe redirect or Javascript redirect
Mobile Sticky Presenter Ad 3:1
- Size:
- for physical delivery of the advertising material: 640 x 200 pixels (high-resolution) & 320 x 100 pixels
- for delivery of an iFrame redirect: only 320 x 100 pixels
-File weight: 50 KB initial (incl. tracking) + 100 KB subload (incl. tracking)
Mobile Halfpage Ad
-Size:
- With physical or redirect delivery of the advertising material: 300 x 600 pixels
File weight: 100 KB initial (incl. tracking) + 200 KB subload (incl. tracking)
Mobile Sticky Ad (Sticky Footer 6:1)
-Size:
- for physical delivery of the advertising material: 640 x 100 pixels & 320 x 50 pixels
- When delivering a javascript or iFrame redirect: 320 x 50 pixels only or scaled to 320 x 50 pixels (640 x 100 pixels)
-File weight: 50 KB initial (incl. tracking) + 100 KB subload (incl. tracking)
- See also information on format guidelines for general file weights in the global technical specifications.
Notes:
- All trackings and redirects must be defined as SSL-capable.
- All advertising media tags/trackings to be used by us must contain the GDPR macros in accordance with TCF v2.0 and all vendors used must be registered in the IAB's TCF v2.0 (Transparency and Consent Framework)
Please note:
Mobile sticky formats must always be delivered without transparent elements. If a special implementation makes this necessary, an agreement must be reached beforehand.
Labelling as ‘advertisement’
- -w- for advertising labelling in one of the corners.
- High-contrast font colour
- Font size at least 9 pt. (min. 18pt for high-resolution advertising material)
- sans serif font, e.g. Arial
- Translated with DeepL.com (free version)
Last update: 23/02/2024