Mobile Spotlight Video Ad
Mobile Spotlight Video Ad
The Mobile Spotlight Video Ad is an eye-catching mobile video format that is delivered on MEW.
The format consists of a Mobile Presenter 6:1, which expands via click. A video (with sound off) is played in the expanded part. The sound can be activated by the user. The video or the expanded part can be closed using a close-button so that the Mobile Presenter 6:1 appears again.
If the user scrolls, a Poster Ad including video is delivered as a reminder. The sound can also be activated by the user via click.
The video pauses as soon as it is scrolled out of the visible area.
Delivery only on MEW (not InApp and not on AMP).
Demo: scan QR code or see demo page (to get a live demo for another publisher append the parameter /?sdmad=demo=mtmspvatest to the URL).
We offer this format exclusively as a full-service package, i.e. the advertising material is produced by Ströer.
Specifications
Please provide us with the assets formulated here. Otherwise we cannot guarantee a start at the agreed campaign start date.
In this case, we need the following assets 20 working days before the start of the campaign:
- Logo, in highest possible quality
- Product shots / Visuals (if possible as free images)
- Typo-filesn incl. license
- Excisting campaign motifs
- Texts, CTA buttons, disruptor etc.
- Video/Spot (max. 20 sec., in highes possible quality, mp4 file or VAST redirect)
- KPI´s (e.g. branding, sales etc.)
- Product/Campaign-Claim (short and concise)
- Target-URL
- Examples of producing Ads, Styleguides, etc.
- If applicable the Storyboard
Last update: 23/02/2024