Mobile Sticky Presenter Ad 6:1
Mobile Sticky Presenter Ad 6:1
Eye-grabbing Premium Mobile format for multi-screen combination with the Sticky Superbanner, Sticky Billboard and Dynamic Sidebar desktop formats. The Mobile Sticky Presenter ad can be booked for individual content and categories on a MEW, in future also InApp. The format is placed as Presenter. When the page is scrolled, the ad remains permanently visible (sticky). When playing back Mobile Presenter Sticky ads, the Sticky Ad at the footer of the page is blocked.
Specifications
- .gif / .jpg / .png
- HTML5 as iFrame Redirect
Size:
- physical delivery of the ad: 640 x 100 pixel (high resolution) & 320 x 50 pixel
- delivery as iFrame redirect: only 320 x 50 Pixel
Weight: 50 KB initial + 100 KB subload (see also information about file weight in overall specifications)
HTML5 advertising material must be delivered as an iFrame redirect. The physical delivery of an HTML5 advert is currently not feasible for technical reasons. When delivering, it should be noted that 3rd party counting pixels and click commands must already be integrated into the HTML during creation.
Note:
- All trackings and redirects must be defined as SSL-capable.
- All advertising media tags/trackings to be used by us must contain the GDPR macros in accordance with TCF v2.0 and all vendors used must be registered in the IAB's TCF v2.0 (Transparency and Consent Framework)
Please note:
As a rule, mobile sticky formats must be delivered without any transparent elements. If such elements should be necessary due to specialized programming, this must be coordinated in advance.
Marking as "Advertisement"
- -w- for advertisement marking in one of the corners
- high-contrast font colour
- Font size at least 9 pt. (for high-resolution ads at least 18 pt)
- sans serif font, e.g. Arial
Last update: 23/02/2024