Native Content Hub

Native Content Hub

Ströer Native Reach: Scalable native advertising
Ströer Native Reach enables automated playout of content in the look and feel of all media on premium placements in the editorial environment.

Maximum credibility with true native advertising
The Native Content Hub is suitable for brands/storytellers who want to distribute informative and interesting content via fully-fledged articles with a wealth of presentation options. The native teasers serve as traffic feeders to the Content Hub. Up to 7 native advertorials link from there. The content is in the natural information flow of the target group. Pleasant, authentic and free of disruptive effects.

All inclusive
Conception and creation of all elements, KPI-based campaign optimization/monitoring

Specifications

For the creation of all content by Ströer and in order to be able to create the content optimally to your needs, we require the following information:

Contact details of the contact person
Preferred communication channel
Campaign launch date
Desired core message
Information about the product (technical details, USP etc.)
Blacklist (wording, sources, competition, ...)
Information on the target group
Brand information to be taken into account
CI information on design etc.
Images (product photos, other photos, infographics,... - please include credits)

Lead times for creation

Completion within 4 weeks after briefing

The Native Content Hub consists of several elements: Native Teaser and Native Content.

Native Teaser: combination of image and text

image formats: .gif (static, not animated)/ .jpg / .png / 3rd Party Tag
image dimensions:
- 1x1 (z.B. 600px x 600px)
- 2x1 (z.B. 600px x 300px)
- 3x2 (z.B. 600px x 400px)
- 4x3 (z.B. 600px x 450px)
- 6x5 (z.B. 600px x 500px)
- 16x9 (z.B. 800px x 450px)
file weight: 250 KB pro Bild
minimun width of the images: 600px
headline variations:
- Short: max. 25 characters
- Medium: 26-45 characters
- Long: 46-70 character
text variations:
- Short: 70-110 characters
- Medium: 111-200 characters
- Long: 201-350 characters

Please deliver all image sizes or deliver images which do not contain elements at the rim of the image.
Headline variations, text variations and texts will be produced in coordination with Ströer.

Native Content

Content: 350 - 800 words per advertorial
image sizes: min. 1.200px wide
external links: several external links possible
image formats: .gif / .jpg / .png / 3rd Party Tracking
file weight: max. 250 KB per image

optional:

image galeries
videos: Youtube, Vimeo or other embedded videos
accordion element
social widgets (Facebook, Twitter, etc.)

Delivery template: Word document
Images in all required sizes and formats: as attachment

We support the following options for 3rd party tracking:

Teaser

Impression (1x1 pixel tracker; will be included as soon as the teaser is added to the page)
Visibility (1x1 pixel tracker; will be included as soon as the teaser is 25% visible)
Click (1x1 pixel tracker; with redirection to the target page for AdOut formats)
Click (1x1 pixel tracker; without redirection for AdIn formats)

Content

Impression (1x1 pixel tracker, is integrated when the advertorial is fully displayed)
Click (external linking: tracker and forwarding to an external destination, e.g. customer page)
JS tracker as a special solution (only after consultation and prior feasibility check)

General information

Tracking is not required for every image format. It is sufficient to deliver this only once per teaser.

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Last update: 23/02/2024