Native Promotion Ad
Native Promotion Ad
Ströer Native Reach: Scalable native advertising
Ströer Native Reach enables automated playout of content in the look and feel of all media on premium placements in the editorial environment.
Precise product placement and staging
The Native Promotion Ad is the ideal format for product advertising. Weekly advertisements, offers and promotions are targeted and displayed on premium placements. 3 - 6 products are visible within the gallery, links to individual products, homepages and landing pages are possible.
All inclusive
Up to 5 teasers can be delivered simultaneously, optimization during the campaign, A/B tests, detailed reporting.
Specifications
The Native Promotion Ad consist of two elements: Native Teaser and the product advertisement.
Native Teaser: Combination of image and text
- Image formats: .gif / .jpg / .png / 3rd Party Tag
- Image dimensions:
- 1x1 (e.g. 600px x 600px)
- 2x1 (e.g. 600px x 300px)
- 3x2 (e.g. 600px x 400px)
- 4x3 (e.g. 600px x 450px)
- 6x5 (e.g. 600px x 500px)
- 16x9 (e.g. 800px x 450px)
- File size: 40 KB per Image
- Minimum image width: 600px
- Headline-Options:
- Short: max. 25 figures
- Medium: 30-45 figures
- Long: 60-70 figures
- Text-Options:
- Short: 70-110 figures
- Medium: 140-200 figures
- Long: 250-350 figures
Please deliver all image sizes.
Please deliver all headline-options and text-options.
Headline: No capitals, price marks and percentages.
Text: Maximum one price mark or percentage. No capitals or direct approach to the reader.
There can be up to 5 Teasers be delivered within a campaign. In order to do so, it is required for each teaser to deliver all sizes, text and picture variations.
Product Advertisment
In general:
- Background: 800 x 600px (.gif / .jpg / .png)
- Logo: max. 400px wide
- Headline: transparent image or text
- Optional: Linking of individual products
Product data:
- Product images: max. 400px wide (.png + transparent)
- Number of products in slider: max. 6 Products
- Product description: max. 80 figures
- Legal price information must be displayed
- Fonts: Optional own font
Special requests by agreement
Delivered template: Word document
Images in all requested sizes and formats: as an attachment
Notes to the copywriters:
Many publishers use different approaches of addressing their readers (formal/informal). If you want to use a generally valid content, avoid addressing the reader directly.
We support the following options for 3rd party tracking:
Teaser
- Impression (1x1 pixel tracker; will be included as soon as the teaser is added to the page)
- Visibility (1x1 pixel tracker; will be included as soon as the teaser is 25% visible)
- Click (1x1 pixel tracker; with redirection to the target page for AdOut formats)
- Click (1x1 pixel tracker; without redirection for AdIn formats)
Content
- Impression (1x1 pixel tracker, is integrated when the advertorial is fully displayed)
- Click (external linking: tracker and forwarding to an external destination, e.g. customer page)
- JS tracker as a special solution (only after consultation and prior feasibility check)
General information
- Tracking is not required for every image format. It is sufficient to deliver this only once per teaser.
Last update: 23/02/2024