Native Teaser Ad Rotation
Native Teaser Ad Rotation
Ströer Native Reach: Scalable native advertising
Ströer Native Reach enables automated playout of content in the look and feel of all media on premium placements in the editorial environment.
Individual and perfectly placed thanks to clever integration
The native teaser ad is an authentically embedded form of advertising that integrates itself into the editorial reading flow in a pleasant and distraction-free way. The image-text teaser is delivered as visibly as possible in the feed, in marginal columns or under articles. It is particularly suitable for e-commerce and performance customers who want to direct readers to a company page or landing page via an integrated placement in the content area.
All inclusive
Up to 5 teasers can be delivered simultaneously, optimization during the campaign, A/B tests, detailed reporting.
Specifications
The following dimensions apply for programmatic posting, or refer to the specifications of your respective DSP.
Image dimensions: min. 400px x 300px
Headline: max. 50 characters
Text: max. 140 characters
Native Teaser: Combination of image and text
- Image formats: .gif (static, not animated)/ .jpg / .png / 3rd Party Tag
- Image dimensions:
- 1x1 (e.g. 600px x 600px)
- 2x1 (e.g. 600px x 300px)
- 3x2 (e.g. 600px x 400px)
- 4x3 (e.g. 600px x 450px)
- 6x5 (e.g. 600px x 500px)
- 16x9 (e.g. 800px x 450px)
- File weight: 250 KB per image
- Minimum width of the images: 600px
- Heading variants:
- Short: max. 25 characters
- Medium: 30-45 characters
- Long: 60-70 characters
- Text variants:
- Short: 70-90 characters
- Medium: 140-200 characters
- Long: 250-350 characters
Please supply all image sizes.
Please supply all headline variants and text variants.
Headline: No capital letters, prices or percentages.
Text: Maximum one price or percentage. No capitals or direct address to the reader.
Up to 5 teasers can be delivered within a campaign. All sizes, text and image variants must be supplied for each teaser.
- Delivery template: Word document
- Images in all required sizes and formats: as attachment
We support the following options for 3rd party tracking:
Teaser
- Impression: 1x1 pixel tracker; will be included as soon as the teaser is added to the page
- Visibility: 1x1 pixel tracker; will be included as soon as the teaser is 25% visible
- Click: 1x1 pixel tracker; with redirection to the target page for AdOut formats
- Click: 1x1 pixel tracker; without redirection for AdIn formats
- Conversion: Server-to-server and classic cookie tracking supported.
General information
- Tracking is not required for every image format. It is sufficient to deliver this only once per teaser.
Last update: 23/02/2024