Native Video Ad
Native Video Ad
Ströer Native Reach: Scalable native advertising
Ströer Native Reach enables automated playout of content in the look and feel of all media on premium placements in the editorial environment.
Individual and perfectly placed thanks to clever integration
The native video ad is an authentically embedded form of advertising that integrates itself into the editorial reading flow in a pleasant and distraction-free way. The native video ad is delivered as visibly as possible in the feed, in marginal columns or under articles.
- Video and text as an outstream format with the look and feel of the publisher
- Video start with 50+1 visibility
- Click on teaser leads to external landing page
All inclusive
Up to 5 teasers can be delivered simultaneously, optimization during the campaign, A/B tests, detailed reporting.
Specifications
Native teaser: Combination of video and text
We need the video in the following sizes:
- 16:9
- 1:1 (optional)
- 2:1 (optional)
- 3:2 (optional)
For the text we need:
- Headline options:
- short: max. 25 characters
- medium: 30-45 characters
- long: 60-70 characters
- Text options:
- short: 70-110 characters
- medium: 140-200 characters
- long: 250-350 characters
Heading: No capital letters, prices or percentages.
Text: A maximum of one price or percentage. No capitals or direct address to the reader.
For programmatic insertion, the specifications of the respective DSP apply.
We support the following options for 3rd party tracking:
Teaser
- Impression (1x1 pixel tracker; will be included as soon as the teaser is added to the page)
- Visibility (1x1 pixel tracker; will be included as soon as the teaser is 25% visible)
- Click (1x1 pixel tracker; with redirection to the target page for AdOut formats)
- Click (1x1 pixel tracker; without redirection for AdIn formats)
Content
- Impression (1x1 pixel tracker, is integrated when the advertorial is fully displayed)
- Click (external linking: tracker and forwarding to an external destination, e.g. customer page)
- JS tracker as a special solution (only after consultation and prior feasibility check)
General information
- Tracking is not required for every image format. It is sufficient to deliver this only once per teaser.
Last update: 23/02/2024