SCG Brand Booster - Desktop & MEW

SCG Brand Booster - Desktop & MEW

The Brand Booster is a large-scale and fully dynamic premium advertising format.

When the page is called up, the content slides down so that the website content is only slightly visible and the Brand Booster can take up almost the entire space.
In the background there is a dynamic fullscreen element. This element can be freely designed using the templates (see Creation section). If desired, a video spot can be used. When implementing a video, there are two variants:

1. With autoplay: the video spot can be used via autoplay without sound in the middle of the ad. With a click, the video spot starts in a large layer with sound.
2. Without autoplay: The video spot is played in a large layer with sound after clicking on a "Play video" button.

Note: Autoplay is not possible on mobile. The video always starts after a click.

The content can be moved up again by clicking the close button.
When scrolling down, the brand booster is faded out to the background color and faded in again further down in the content. This ensures renewed attention.

Special feature for exclusive placements:

For exclusive placements (e.g. daytime festival placements), the "full" version is displayed on the first call-up (FC1/Session). Subsequent calls show a narrower version, called "Slim" version. By clicking on an expand button it is possible to switch from the "Slim" version to the "Full" version and vice versa.