SCG Sitebranding XL

The SCG Sitebranding XL is a large and particularly eye-catching format. It is characterized by responsive behaviour.

 

Live-demo

 

Specifications

The SCG Sitebranding XL is available on the following websites:

The creation is carried out exclusively by the in-house creative team of the Ströer Content Group (SCG).

Please use only the following templates for the creation:

Note: Please only use the template relevant to your campaign. Only use both templates if several pages are used.

The SCG in-house creative team will also be happy to implement individual wishes for you. You can find inspiration here: Kreationsbeispiele

 

  • Please send the finished Photoshop templates and, if applicable, a video (video specs see below) for use in the advertising material to: SCGS_Ad_Yieldmanagement(at)stroeer.de 
  • All ClickCommands and tracking pixels must fully support HTTPs. Make sure that redirects to external servers are carried out independently of the protocol (example: //www.andererServer.de).
  • Please deliver the advertising material/templates at least 10 working days before the start of the campaign.

Notes: 

  • All tracking and redirects must be defined as SSL-capable.   
  • All advertising media tags/trackings to be used by us must contain the GDPR macros in accordance with TCF v2.0 and all vendors used must be registered in the IAB's TCF v2.0 (Transparency and Consent Framework)

 

If a video is to be used in the advertising material, please observe the following specifications. We will carry out the optimum compression ourselves as part of the creation process.

Specifications

Requirements

Format

MP4

Conversion

H.264

Frame rate

25 fps

Colour intensity

32 Bit

Resolution

1920x1080

Aspect ratio

16:9

Max. File size

100 MB

Max. Spot length

30 seconds

Audio / Sound

Please note the loudness standard EBU R 128. The sound must be integrated into the video.

Playback 


 

The base material should start immediately in the first frame; black images at the beginning or end of the spot are not permitted.

Please ensure that the video does not contain any black bars next to or above/below the video.

Last update: 23/02/2024