Spotlight Video Ad Desktop
Spotlight Video Ad Desktop
The Spotlight Video Ad is a large-surface and thus attention-grabbing format. The advertising material consists of a full-screen graphic in the background and a video spot.
When the page is called up, the content slides down, so that the website content is only visible at 200 pixels. There is a full-screen graphic in the background and a video player is integrated in the upper part of the ad media. The video starts via autoplay with sound-off (sound-on only via
user interaction). After the video ends, a freeze frame remains - by default the first frame of the spot, alternatively, any other frame within the spot can remain as a still image (for this purpose, the customer/agency must specify the seconds). The content can be pushed up again by clicking the close button. If the user clicks the close button while the spot is running, it will be cancelled accordingly.
With every further impression the content is pushed down only to billboard height (250 pixels) - i.e. content push down is only done with FC1/session. The video can then be started with a click (with sound-on) on a button "play video".
(To get a live demo for another publisher, append the parameter /?sdmad=demo=mtspvatest to the URL.)
We offer this format exclusively as a full-service package, i.e. the advertising material is produced by Ströer.
Specifications
From now on we offer this format exclusively as a full-service package, i.e. the advertising material is created by Ströer
Please provide us with the assets formulated here. Otherwise we cannot guarantee a start at the agreed campaign start date.
In this case, we need the following assets 20 working days before the start of the campaign:
- Logo, in highest possible quality
- Product shots / visuals (if possible as free image)
- Typo files incl. license
- Existing campaign motifs
- texts, CTA buttons, disruptor etc.
- Video/spot (max. 20 sec., in the best possible quality, mp4 file or VAST redirect)
- KPI's (e.g. branding, sales etc.)
- Product/campaign claim (short and concise)
- Target URL
- Examples of produced ads, style guides, etc.
- The storyboard, if applicable
Last update: 23/02/2024