Ströer Digital Offers
Ströer Digial Offers
Digital brochure in the Offerista shopper network: PDF file (ideal portrait format for optimal use of smartphone screen space).
in combination with
Brochure as display ad: Tiles for swiping: Rectangle graphics 300 x 250 pixels; max 6-7 tiles recommended
Specifications
Digital Brochure
- Brochure as PDF file:
- Ideal resolution: 150 - 300 dpi
- without print border
AND
Rectangle graphics as JPG
- ideal resolution: 70dpi
- Possibility that rectangle creation is adopted. The following assets are then required: Briefing, open data, CI guideline
Links:
The following links are possible: deep links to the online store, click to map, links to the app store/PlayStore, etc.; NO deep links to other apps
Customers without an online store: We require a landing page that the user can access when they click on the advertising material; this landing page can also be the brochure in the Offerista network.
PDF brochure: physical delivery, 150 MB per brochure
Rectangle graphics: physical delivery, as small as possible (JPG are usually max. 80kb per tile)
Lead time: 5 working days
Data delivery to: hello-stroeer(at)offerista.com
Provision of a campaign plan necessary:
- Provision of an advertising plan for irregular brochure runs
- If only certain POIs are to be advertised: Provision of a location list; store lists ideally with opening hours
- Allocation table for location-specific control of advertising media for different advertising media variants
No tracking pixel can be integrated for impression tracking.
Click tracking for brochure opening via tracking pixel and clickout tracking via ClickCommand Tracking possible
Last update: 23/02/2024