Ströer Retailer Campaigns

Display formats:

• Possible formats: all IAB standard formats
• File format: 100% dynamic HTML5 file
• File weight: 150 KB initial + 300 KB subload
• Each HTML5 banner should be archived as a ZIP file. This ZIP file contains a metadata file called manifest.json and a defined HTML main source.
• The manifest.json file defines banner parameters such as name, description, dimensions, events, click tags and source. These parameters are registered in the system as soon as the ZIP file of the banner is uploaded to the assets. Your banner can contain multiple clickTAG instances. If this is the case, please define them all in one clickTAGs section.

Example metadata file:

• example

  1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

  { "version": "1.0",   "title": "300x250 Example Banner", "description": "optional string",   "width" : "300", "height": "250",   "events": { "enabled": 1, "list": { "1": "myEventName1", "2": "myEventName2", "3": "myEventName3" } },   "clicktags": { "clickTAG": "https://www.test.com", "clickTAG2": "http://www.adform.com" },   "source": "yourbanner.html" }

• example clickTAG:

  clickTAG

  1 2 3

  <script> document.write('<script src="'+ (window.API_URL || 'https://s1.adform.net/banners/scripts/rmb/Adform.DHTML.js?bv='+ Math.random()) +'"><\/script>'); </script>

• The dynamic areas (divs) in the creatives should be defined as follows:

  1	class=“dynamicField“- id=“<make_a_unique_classname>“

• The dynamicField field and the elements should match in terms of quantity, size and length. Please make sure that the length of the advertising text fits into the dynamicField area.

Video formats:

• Possible formats: PreRoll or InText Spot
• File format: VAST2, VAST3 or VPaid redirect (in accordance with the IAB standard for VAST and VPaid)
• The following specifications apply:

General:

• Delivery of a storyboard with all specifications and assets for content, texts, graphics, fonts, videos and animations.

The display formats are delivered in the Ströer network and other partner networks. The video formats (PreRoll and InText Spot) are placed exclusively in the Ströer network.

Advertising material

• Please provide us with the advertising material at least 10 working days before the start of the campaign.
   

Data feed (retailer information)

• Data feed (retailer information): Table (as XLS or CSV) or JSON- or XML-URL
  • below you will find sample files that you can use as a guide:
    • .xlsx-Beispiel
    • .csv-Beispiel
    • .ods-Beispiel
  • a distinction is made between three different types of columns:
    • Required columns:
      • Reference code (You can select a random reference_code for each location. The only requirement is that the reference codes are unique to an advertiser).
      • Name (name of the location)
      • Address, postal code, city (address information of the location)
      • Country code (two-letter ISO 3166-1 country code)
      • Target site (per location)
    • Optional columns:
      • default_budget (Budget specification per location)
      • Zip codes
      • Area (only relevant for hyperlocal campaigns)
      • start_date and end_date (different campaign durations per location)
    • User-defined columns:
      • Depending on the campaign or campaign target (e.g. opening hours)

We support the following options for 3rd party tracking:

Image/text teaser

• Impression (1x1 tracking pixel; called as soon as the teaser is added to the page)
• Visibility (1x1 tracking pixel; called as soon as the teaser is 25% visible)
• Click (1x1 click command; with redirection to the target page)
   

General information

• Tracking is not required for every image format. It is sufficient to deliver this only once per teaser.
   

Delivery of trackings as secure files (HTTPS)

Information to Ströer required as soon as the landing page changes within the campaign.

• Ströer technical global specifications
• Ströer Tracking Guidelines
• Technical specifications for physical HTML5 ads
• General information for creatives with video/audio contents

 (Link opens in new tab)