Top Scroller
Top Scroller
The top scroller is a responsive advertising format that is positioned at the top of the screen and occupies a fixed portion of the immediately visible area. In the Ströer Publisher portfolio, this portion varies between 50% and 80% in height and 100% in width. No fixed pixel size is defined, but the format scales dynamically based on the browser dimensions. In order to achieve the best possible display between the publisher websites, important content (text, logos, CTAs, etc.) should be avoided at the bottom, as it could be overlaid by publisher elements.
Various images, videos and interactive elements can be placed. An interaction arrow or normal scrolling moves the advertising material to the top and it disappears from the viewport.
(to get a live demo for another publisher, append the parameter /?sdmad=demo=mttpstest to the URL).
We offer two options for the production of the top scroller:
1. the ad is produces by the client by supplying the format in accordance with the specifications below.
2. the ad is produced by Ströer using predefined templates or individually according to our clients' briefing.
For further information on production by Ströer, please get in touch with your contact person at Ströer.
Specifications
Iframe / Javascript Redirect (100% dynamic)
or
HTML5 file (100% dynamic)
or
Physical (JPEG, PNG) 1920x1080 (16:9)Image is displayed in the correct aspect ratio (16:9), centered
or
Video Mp4 file
- An individual background color can be defined on request
- Standard background color #000 (black)
Size: 100% dynamic, the size of the ad should scale to the height and width of the browser
Width: 100% of the browser width
Height: varies by publisher, standard is 80% of the browser height, but it may also be 50% of the browser height - see also publisher specific information.
File weight: 400 KB initial + 800 KB reload
File weight with video: 400 KB initial + 5 MB reload after user interaction
Video
specifications
requirements
format MP4 conversion H.264 frame rate 25 fps colour intensity 32 bit resolution 1280x720 screen ratio 16:9 max. file weight 3,5 MB max. spot length 30 sec. Audio / Sound Please beware of the Lautheitsnorm EBU R 128. The sound must be integrated in the video. playout The basic material should start immediately in the 1st frame, black images before and after the video spot are not allowed.
Please note that the video should not have black frames on the side, bottom or top of the video.
Please consider:
Important: responsive HTML5
The ad must be produced as responsive HTML5, in order to make the ad content scalable to the height and width of the browser window.
Important: t-online exception
t-online is an exception in the portfolio as this site only allows 50% height for the top scroller. If your booking includes a playout on t-online, the advertising material must also support a height of 50%.
Optimal content display
To achieve the best possible display between publisher web pages, avoid placing important content (text, logos, CTAs, etc.) at the bottom, as they could be overlaid by publisher elements.
All ClickCommands and tracking pixels must fully support HTTPs. Make sure that redirects to external servers are executed independently of the protocol (example: //www.andererServer.de).
Please deliver the advertising material at least 10 working days before the start of the campaign.
Last update: 23/02/2024