Detailinfos
Public Video City
Public Video City are digital surfaces in the city centres and pedestrian zones of major German cities. They are located in direct proximity to the point of sale and thus overcome the barrier between advertising message and purchase. Their target group are pedestrians in the city centre who are looking for inspiration (branding) and are open to new impulses (sales).
Important notes:
Still image, cinemagram & animation allowed
Hanover: still image only
Siegen & Tübingen: still image & cinemagram
Video may only be used in Bochum
These are the specifications for Audience based (Programmatic) Public Video City
Specifications
Ad duration
possible ad duration between 5 seconds and 30 seconds
ATTENTION: exact booked spot length, i.e. at 10 seconds = 10 s 00 ms (there must be no milliseconds more or less)
Operating hours
Monday till Sunday
6:00 to 22:00/23:00/24:00 o'clock (depending on city)
Managed Service | Programmatic |
|---|---|
Video
| Video
|
Still image
| Still image
|
IMPORTANT: only still images are allowed in Hannover
Resolution
1080 x 1920 Pixel, sRGB
Aspect ratio
9:16
Commercial length
Refer to the order confirmation for the commercial length
No Title Slates or Blank Frames
Lead time and delivery address:
- Ströer Digital Media always treats public video ads as follows when booking (Managed/IO or Programmatic Public Video (PPV)): All PV ads must be sent at least five working days prior to the start of the campaign for technical and content verification to ops-ppv(at)stroeer.de.
Delivery options:
- Finished commercial: Please note that the finished commercial must meet the above requirements. If there are several themes,theme instructions will be required.
- No spot available: If you want to create your advertising material via Ströer Media Creations, please ask your Störer contact person for the costs. Please consider at least 10 working days lead time
Specifications for the creation of advertising material
| Still image | Cinemagram |
|---|---|
The layout is a pure still image without any movement. | Cinemagrams are living images in which selected areas of the image move: a combination of still image and video elements. |
|
|
Put key information (headline, URL, logo) as large as possible
Limit yourself to a few, essential contents for optimal perception
Use a clear visual language and little text (70 % image / 30 % text)
A URL is best remembered as contact information
General instructions for public video that must be followed
-
Contents should be accessible in the booked time.
-
Contents must comply with the directives for the protection of minors.
-
Commercials must be created in the exact resolution of the booked advertising medium.
-
Commercial lengths must correspond to the exact frame of the booked time.
Last update: 26/02/2024