Public Video City are digital surfaces in the city centres and pedestrian zones of major German cities. They are located in direct proximity to the point of sale and thus overcome the barrier between advertising message and purchase. Their target group are pedestrians in the city centre who are looking for inspiration (branding) and are open to new impulses (sales).

Important notes:

  • Still image, cinemagram & animation allowed

Exceptions

  • Hanover: still image only
  • Siegen, Tübingen, Würzburg: still image & cinemagram
  • Aachen, Bochum, Dortmund, Essen, Leipzig, München, Münster: Video may be used

These are the specifications for Audience based (Programmatic) Public Video City
 

Specifications

Ad duration

  • possible ad duration between 5 seconds and 30 seconds

  • ATTENTION: exact booked spot length, i.e. at 10 seconds = 10 s 00 ms (there must be no milliseconds more or less)

Operating hours

  • Monday till Sunday

  • 6:00 to 22:00/23:00/24:00 o'clock (depending on city) 

    Managed Service

    Programmatic

    Video

    • MP4 or MOV, 25, 29,97 und 30 fps , without audio track
    • Codec: uncompressed or h.264 (bit rate min. 30 Mbit/s)
    • no half images (progressive)

      Video

      • MP4, 25, 29,97 und 30 fps, without audio track
      • Codec: h.264 (bit rate max. 12 Mbit/s)
      • no half images (progressive)

        Still image

        • .psd / .jpg / .bmp / .tif / .pdf / .png / .eps
        • PowerPoint, InDesign and Flash files can not be accepted.

        Still image

        • .psd / .jpg / .bmp / .tif / .pdf / .png / .eps
        • PowerPoint, InDesign and Flash files can not be accepted.

        IMPORTANT: only still images are allowed in Hannover

        Resolution

        • 1080 x 1920 Pixel, sRGB

        Aspect ratio

        • 9:16

        Commercial length

        • Refer to the order confirmation for the commercial length

        • No Title Slates or Blank Frames

        Lead time and delivery address:

        • Public Video advertising media are always handled as follows when booked (Managed/IO or Programmatic Public Video) by Ströer Media Solutions
        • All Public Video advertising media must be sent to Ströer Media Solutions for technical and content review at least five working days before the start of the campaign. Deliver all ads to the following email addresses:
          • Spezialmittler (Weischer, PosterSelect, Contrast Media, outmaxx Media etc.): ops-ppv-spezialmittler(at)stroeer.de
          • Omnicom: ops-ppv-omnicom(at)stroeer.de
          • Unabhängige Agenturen (Zanatta, Overmedia, NetzwerkReklame etc.) + Crossmedia + Add2 + Havas + DSPs: ops-ppv-agenturen(at)stroeer.de
          • Dentsu + ItWorks/ WestWorks: ops-ppv-dentsu-itworks(at)stroeer.de
          • MGMP + Kinesso + Planus + UM: ops-ppv-mgmp(at)stroeer.de
          • Publicis: ops-ppv-publicis(at)stroeer.de
          • GroupM, Emetriq: ops-ppv-groupm(at)stroeer.de
          • Direct Clients: ops-ppv-client(at)stroeer.de
          • Pilot: ops-ppv-pilot(at)stroeer.de
          • UMLs: ops-ppv-umls(at)stroeer.de
        • Always include the following information in your email (also in the event of inquiries and/or subsequent changes to advertising material):
          • Name of the advertiser
          • Name of the marketing campaign according to the order
          • Period of the campaign
          • Advertising Medium
          • Motif instruction/Placement periods of the individual advertising media, if some advertising media are not to be delivered for the entire duration of the campaign.

        Delivery options:

        • Finished commercial: Please note that the finished commercial must meet the above requirements. If there are several themes,theme instructions will be required.
        • No spot available: If you want to create your advertising material via Ströer Media Creations, please ask your Störer contact person for the costs. Please consider at least 10 working days lead time

        Specifications for the creation of advertising material

          Still imageCinemagram

          The layout is a pure still image without any movement.

          Cinemagrams are living images in which selected areas of the image move: a combination of still image and video elements.
          The moving details within the image are emphasised and make the image an unforgettable highlight.

          • No text animations

          • No fading in and out of layout elements

          • No text animations

          • No fading in and out of layout elements

          • Slow and discreet movements

          • Only a small section of the motif may be animated

            • Put key information (headline, URL, logo) as large as possible

            • Limit yourself to a few, essential contents for optimal perception

            • Use a clear visual language and little text (70 % image / 30 % text)

            • A URL is best remembered as contact information

            General instructions for public video that must be followed

            • Contents should be accessible in the booked time.

            • Contents must comply with the directives for the protection of minors.

            • Commercials must be created in the exact resolution of the booked advertising medium.

            • Commercial lengths must correspond to the exact frame of the booked time.

            Programmatic Creative Approval and Caching

            Dateiname: ppv-creative-approval-stroeer.pdf
            Dateigröße: 83 KB

            Last update: 13/01/2025