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Detailinfos

Public Video City Tower

Ströer©Jan Haeselich

Public Video City Tower are digital surfaces on high-traffic streets in the city center. They are located in the city center and with a height of 5 meters ensure the big appearance. Due to their central location, they reach all road users, locals, business travelers, tourists and many more. This is where work, leisure & culture meet.

Important notes:

  • Still image, cinemagram & animation - no videos!

  • Only in Hamburg, Stuttgart and Dresden

These are the specifications for Audience based (Programmatic) Public Video City Tower
 

Specifications

Ad duration

  • possible ad duration between 10 seconds and 30 seconds

  • ATTENTION: exact booked spot length, i.e. at 10 seconds = 10 s 00 ms (there must be no milliseconds more or less)

Operating hours

  • Monday till Sunday

  • 6:00 to 23:00/24:00 o'clock (depending on city) 

    Managed Service

    Programmatic

    Video

    • MP4 or MOV, 25, 29,97 und 30 fps , without audio track

    • Codec: uncompressed or h.264 (bit rate min. 30 Mbit/s)

    • no half images (progressive)

      Video

      • MP4, 25, 29,97 und 30 fps, without audio track

      • Codec: h.264 (bit rate max. 12 Mbit/s)

      • no half images (progressive)

        Still image

        • .psd / .jpg / .bmp / .tif / .pdf / .png / .eps

        • PowerPoint, InDesign and Flash files can not be accepted.

        Still image

        • .psd / .jpg / .bmp / .tif / .pdf / .png / .eps

        • PowerPoint, InDesign and Flash files can not be accepted.

        Resolution

        • 336 x 1092 Pixel, sRGB

        Commercial length

        • Refer to the order confirmation for the commercial length

        • No Title Slates or Blank Frames

        Lead time and delivery address:

        • Ströer Digital Media always treats public video ads as follows when booking (Managed/IO or Programmatic Public Video (PPV)): All PV ads must be sent at least three working days prior to the start of the campaign for technical and content verification to ops-ppv(at)stroeer.de.

        Delivery options:

        • Finished commercial: Please note that the finished commercial must meet the above requirements. If there are several themes,theme instructions will be required.
        • No spot available: If you want to create your advertising material via Ströer Media Creations, please ask your Störer contact person for the costs. Please consider at least 10 working days lead time

        Specifications for the creation of advertising material

          Still imageCinemagramAnimation

          The layout is a pure still image without any movement.

          Cinemagrams are living images in which selected areas of the image move: a combination of still image and video elements.
          The moving details within the image are emphasised and make the image an unforgettable highlight.

          Animations are living images in which the image moves across the entire surface:

          • No text animations

          • No fading in and out of layout elements

          • No text animations

          • No fading in and out of layout elements

          • Slow and discreet movements

          • Only a small section of the motif may be animated

          • Text animations

          • Fading in and out of layout elements

          • Faster movements

          • Full-screen animation

            • Put key information (headline, URL, logo) as large as possible

            • Limit yourself to a few, essential contents for optimal perception

            • Use a clear visual language and little text (70 % image / 30 % text)

            • A URL is best remembered as contact information

            General instructions for public video that must be followed

            • Contents should be accessible in the booked time.

            • Contents must comply with the directives for the protection of minors.

            • Commercials must be created in the exact resolution of the booked advertising medium.

            • Commercial lengths must correspond to the exact frame of the booked time.

            Programmatic Creative Approval and Caching

            Dateiname: ppv-creative-approval-stroeer.pdf
            Dateigröße: 83 KB

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            Last update: 19/03/2024

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