Public Video Giant (Outdoor)

Ad duration

• Possible ad duration between 10 seconds and 20 seconds (at 576 × 1584 pixels, i.e. Düsseldorf Graf-Adolf-Str. / Berliner Allee)
• Exactly 10 seconds (all except Düsseldorf Graf-Adolf-Str. / Berliner Allee)
• ATTENTION: exact booked ad duration, i.e. at 10 seconds = 10 s 00 ms (there must be no milliseconds more or less)

Operating hours

• Monday till Sunday
• 6:00 to 22:00/23:00/24:00 o'clock (depending on city) 

Resolution

• All formats in sRGB

Commercial length

• Refer to the order confirmation for the commercial length

• No Title Slates or Blank Frames

Advertising forms

• IMPORTANT OUTDOOR! Still & Cinemagram & Animation - no videos!

• Moving image, animation & cinemagram at PV Giant Outdoor is not playable in Munich.

Lead time and delivery address:

• Public Video advertising media are always handled as follows when booked (Managed/IO or Programmatic Public Video) by Ströer Media Solutions
• All Public Video advertising media must be sent to Ströer Media Solutions for technical and content review at least three working days before the start of the campaign. Deliver all ads to the following email addresses:
  • Spezialmittler (Weischer, PosterSelect, Contrast Media, outmaxx Media etc.): ops-ppv-spezialmittler(at)stroeer.de
  • Omnicom: ops-ppv-omnicom(at)stroeer.de
  • Unabhängige Agenturen (Zanatta, Overmedia, NetzwerkReklame etc.) + Crossmedia + Add2 + Havas + DSPs: ops-ppv-agenturen(at)stroeer.de
  • Dentsu + ItWorks/ WestWorks: ops-ppv-dentsu-itworks(at)stroeer.de
  • MGMP + Kinesso + Planus + UM: ops-ppv-mgmp(at)stroeer.de
  • Publicis: ops-ppv-publicis(at)stroeer.de
  • GroupM, Emetriq: ops-ppv-groupm(at)stroeer.de
  • Direct Clients: ops-ppv-client(at)stroeer.de
  • Pilot: ops-ppv-pilot(at)stroeer.de
  • UMLs: ops-ppv-umls(at)stroeer.de
• Always include the following information in your email (also in the event of inquiries and/or subsequent changes to advertising material):
  • Name of the advertiser
  • Name of the marketing campaign according to the order
  • Period of the campaign
  • Advertising Medium
  • Motif instruction/Placement periods of the individual advertising media, if some advertising media are not to be delivered for the entire duration of the campaign.

Delivery options:

• Finished commercial: Please note that the finished commercial must meet the above requirements. If there are several themes,theme instructions will be required.
• No spot available: If you want to create your advertising material via Ströer Media Creations, please ask your Störer contact person for the costs. Please consider at least 10 working days lead time

• The measured font height of any displayed font must be at least 30 / 40 / 80 pixels from the baseline (an exception is made in the font height for legally binding notices: here it is exactly 7 / 14 / 28 pixels)

The fonts in this motif are 80 pixels high (minimum font height at 1080 x 1920 pixels / 1920 x 1080 pixels). Texts with the specified minimum font height are easily readable even from a distance of 25 meters and thus achieve the maximum advertising effect. We recommend making the font and image as large as possible. A big message leads to an optimal advertising effect!

exemplary representation: distance of 75m

exemplary representation: distance of 50m

exemplary representation: distance of 25m

The font heights are measured from the baseline to the height of the highest letter (see example here).
Attention: The measured font height often does not correspond to the font size specified by the program.

• Put key information (headline, URL, logo) as large as possible

• Limit yourself to a few, essential contents for optimal perception

• Use a clear visual language and little text (70 % image / 30 % text)

• A URL is best remembered as contact information