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Detailinfos

Public Video Mall

Ströer©Jet-Foto | Kranert

Public Video Mall lets you reach your target group in a relaxed shopping mode with moving images. In search of inspiration, people in the mall are open to new impulses. When experiencing the Centre, i.e. a break from everyday life, editorial content and interesting advertising messages are perceived as helpful orientation in the shopping environment. The portrait and landscape screens are synchronised, which intensify the effect of your commercials. 

These are the specifications for Audience based (Programmatic) Public Video Mall
 

Specifications

Ad duration

  • possible ad duration between 5 seconds and 30 seconds

  • ATTENTION: exact booked spot length, i.e. at 10 seconds = 10 s 00 ms (there must be no milliseconds more or less)

Operating hours

  • Monday till Saturday (Exception Sales Sunday)

  • 9 o'clock till 21 o'clock (depending on the opening hours in the respective shopping mall)

    Managed Service

    Programmatic

    Video

    • MP4 or MOV, 25, 29,97 und 30 fps, without audio track
    • Codec: uncompressed or h.264 (bit rate min. 30 Mbit/s)
    • no half images (progressive)

      Video

      • MP4, 25, 29,97 und 30 fps, without audio track
      • Codec: h.264 (bit rate max. 12 Mbit/s)
      • no half images (progressive)

        Still image

        • .jpeg / .png
        • PowerPoint, InDesign and Flash files can not be accepted.

        Still image

        • .jpeg / .png
        • PowerPoint, InDesign and Flash files can not be accepted.

        Resolution

        • Portrait format: 1080×1920 pixel, sRGB
        • Landscape format: 1920×1080 pixel, sRGB

        Aspect ratio

        • 9:16 and 16:9

        Commercial length

        • Refer to the order confirmation for the commercial length
        • No Title Slates or Blank Frames

        Lead time and delivery address:

        • Public Video advertising media are always handled as follows when booked (Managed/IO or Programmatic Public Video) by Ströer Media Solutions
        • All Public Video advertising media must be sent to Ströer Media Solutions for technical and content review at least three working days before the start of the campaign. Deliver all ads to the following email addresses:
          • Spezialmittler (Weischer, PosterSelect, Contrast Media, outmaxx Media etc.): ops-ppv-spezialmittler(at)stroeer.de
          • Omnicom: ops-ppv-omnicom(at)stroeer.de
          • Unabhängige Agenturen (Zanatta, Overmedia, NetzwerkReklame etc.) + Crossmedia + Add2 + Havas + DSPs: ops-ppv-agenturen(at)stroeer.de
          • Dentsu + ItWorks/ WestWorks: ops-ppv-dentsu-itworks(at)stroeer.de
          • MGMP + Kinesso + Planus + UM: ops-ppv-mgmp(at)stroeer.de
          • Publicis: ops-ppv-publicis(at)stroeer.de
          • GroupM, Emetriq: ops-ppv-groupm(at)stroeer.de
          • Direct Clients: ops-ppv-client(at)stroeer.de
          • Pilot: ops-ppv-pilot(at)stroeer.de
          • UMLs: ops-ppv-umls(at)stroeer.de
        • Always include the following information in your email (also in the event of inquiries and/or subsequent changes to advertising material):
          • Name of the advertiser
          • Name of the marketing campaign according to the order
          • Period of the campaign
          • Advertising Medium
          • Motif instruction/Placement periods of the individual advertising media, if some advertising media are not to be delivered for the entire duration of the campaign.

        Delivery options:

        • Finished commercial: Please note that the finished commercial must meet the above requirements. If there are several themes,theme instructions will be required.
        • No spot available: If you want to create your advertising material via Ströer Media Creations, please ask your Störer contact person for the costs. Please consider at least 10 working days lead time

        General instructions for public video that must be followed

        • Contents should be accessible in the booked time.

        • Contents must comply with the directives for the protection of minors.

        • Commercials must be created in the exact resolution of the booked advertising medium.

        • Commercial lengths must correspond to the exact frame of the booked time.

        Programmatic Creative Approval and Caching

        Dateiname: ppv-creative-approval-stroeer.pdf
        Dateigröße: 83 KB

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        Last update: 13/01/2025

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