Public Video Roadside

Ad duration

• possible ad duration between 10 seconds and 30 seconds
• ATTENTION: exact booked spot length, i.e. at 10 seconds = 10 s 00 ms (there must be no milliseconds more or less)

Operating hours

• Monday till Sunday
• 6:00 to 22:00/23:00/24:00 o'clock (depending on city)

Resolution

• 672 x 432 Pixel, sRGB

• 576 x 408 Pixel, sRGB

Comercial length

• Refer to the order confirmation for the commercial length

• No Title Slates or Blank Frames

Advertising formats

• IMPORTANT! Still image, cinemagram & animation - no videos!

• For further information, please refer to the table below ("Format specifications").

Lead time and delivery address:

• Public Video advertising media are always handled as follows when booked (Managed/IO or Programmatic Public Video) by Ströer Media Solutions
• All Public Video advertising media must be sent to Ströer Media Solutions for technical and content review at least five working days before the start of the campaign. Deliver all ads to the following email addresses:
  • Spezialmittler (Weischer, PosterSelect, Contrast Media, outmaxx Media etc.): ops-ppv-spezialmittler(at)stroeer.de
  • Omnicom: ops-ppv-omnicom(at)stroeer.de
  • Unabhängige Agenturen (Zanatta, Overmedia, NetzwerkReklame etc.) + Crossmedia + Add2 + Havas + DSPs: ops-ppv-agenturen(at)stroeer.de
  • Dentsu + ItWorks/ WestWorks: ops-ppv-dentsu-itworks(at)stroeer.de
  • MGMP + Kinesso + Planus + UM: ops-ppv-mgmp(at)stroeer.de
  • Publicis: ops-ppv-publicis(at)stroeer.de
  • GroupM, Emetriq: ops-ppv-groupm(at)stroeer.de
  • Direct Clients: ops-ppv-client(at)stroeer.de
  • Pilot: ops-ppv-pilot(at)stroeer.de
  • UMLs: ops-ppv-umls(at)stroeer.de
• Always include the following information in your email (also in the event of inquiries and/or subsequent changes to advertising material):
  • Name of the advertiser
  • Name of the marketing campaign according to the order
  • Period of the campaign
  • Advertising Medium
  • Motif instruction/Placement periods of the individual advertising media, if some advertising media are not to be delivered for the entire duration of the campaign.

Delivery options:

• Finished commercial: Please note that the finished commercial must meet the above requirements. If there are several themes,theme instructions will be required.
• No spot available: If you want to create your advertising material via Ströer Media Creations, please ask your Störer contact person for the costs. Please consider at least 10 working days lead time

• The measured font height of any depicted font must be at least 30 pixels from the baseline (an exception is made in the font height for legally binding notices: here it is exactly 7 pixels)

• Images that can be confused with traffic lights or traffic signs are not permitted

• Please also note that traffic light colours (signal red/orange/green) may not be used on a large scale in Cologne.

• The fonts in this motif are 47.5 pixels or 30 pixels (minimum font height) high.

• 47.5 pixels are easily readable even from a distance of 75 metres and thus achieve the maximum advertising effect.

• The minimum font height of 30 pixels is barely legible from a distance of 75 metres.

• We recommend making the font and image as large as possible. A large message leads to an optimal advertising impact!

Link to image

• Put key information (headline, URL, logo) as large as possible

• Limit yourself to a few, essential contents for optimal perception

• Use a clear visual language and little text (70 % image / 30 % text)

• A URL is best remembered as contact information