89 results were found for "OOH".
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Die Coronapandemie hat den strukturellen Wandel, insbesondere hin zu digitalen Außenwerbeformaten (DOOH) deutlich und nachhaltig beschleunigt und DOOH erfreut sich bei werbungtreibenden Kunden aufgrund hoher Reichweite und Flexibilität höchster Beliebtheit. Ströer erreichte im Geschäftsjahr 2021 in
The food company Danone promoted the Volvic brand during the 2024 European Football Championship with an effective mix of analogue and digital OOH media from Ströer. The “EM Audience Package” enabled Danone to cover the ten European Championship host cities with optimal advertising pressure over the
Ströer SE & Co. KGaA has published its figures for the second quarter of 2024 and the first half of the year. The Company’s excellent performance in the first three months of 2024 continued with even stronger growth in the second quarter. This means that Ströer has set new records for both revenue a
The Annual General Meeting of Ströer SE & Co. KGaA in Cologne on 11 June 2024 adopted all resolutions proposed by the supervisory board and the management board with the required majorities. At the Annual General Meeting, approximately 45 million common shares from Ströer SE & Co. KGaA were represen
The preliminary, unaudited financial results for Ströer SE & Co. KGaA in 2023 show that it had another successful year. Consolidated revenue improved by 8%, from EUR 1.77b to EUR 1.91b, making it the highest level of revenue in the Company's history. EBITDA (adjusted) was up by 5%, rising from EUR 5
Starting in 2024, for the first time Ströer will offer pre-packaged, mixed-format networks in metropolitan areas with more than 450,000 inhabitants. These networks contain a balanced mix of Mega-Light, City-Light-Poster (CLP) and Premium-CLP. This combination provides optimal advertising coverage fo
With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will
Düsseldorf-based cellphone network E-Plus is currently running a nationwide outdoor advertising campaign for the flat rates offered by its BASE cellphone brand. BASE also uses the posters to address consumers directly. This can be done quickly and easily via Vooh!, the new app from Ströer. After sim
Consolidated revenue up by 9% to EUR 1.77b EBITDA (adjusted) rises by 5% to EUR 541m Q1 2023 growth anticipated in the mid-single-digit percentage range amidst advertising market contraction New growth impetus expected from lowest carbon footprint of all classic advertising media Ströer SE & Co. KGa
Vooh! is the attention-grabbing name for the new innovation that has now been launched by Ströer, Germany's largest outdoor advertising company: an app which links up conventional out-of-home advertising campaigns with attractive online content. Vooh! stands for "Virtual Out-of-Home" and turns outdo
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21. August 2024
