SUSTAINABILITY
Efficiency, innovation, responsibility
Our sustainability strategy combines our business strategy with environmental awareness and climate change mitigation, community-based approaches and corporate governance.
Our sustainability strategy
A sustainability-oriented mindset can only be embedded within a company in a meaningful way if when it becomes a long-term pillar of the corporate strategy and is directly relatable to the company’s core business. There is no inherent contradiction between sustainability and business success; in fact, one depends on the other. We prefer to think in decades instead of quarters.
Two important components for our Sustainability Strategy 2030 – efficiency and innovation – have always been part of our business model.
Environment
Ströer aims to minimize the environmental impact of its business activities. Where immediate avoidance is not possible, the company focuses on continuous reduction. A key aspect here is increasing efficiency in the use of natural resources and energy sources.
This also includes continuously increasing the share of renewable energies in operational processes. Ströer sees particular potential for further increasing the use of renewable energies in the area of out-of-home advertising.
Another key driver is the digitalization of the out-of-home advertising portfolio. The increased use of digital advertising media can reduce the consumption of materials such as paper and adhesive, the number of trips required for maintenance and changing advertising media, and the disposal of waste.
Ströer is also continuously working on optimizing the energy efficiency of its digital advertising media. By using modern technologies and innovative solutions, energy consumption is lowered and the carbon footprint reduced. A particular focus here is on highly efficient LED technologies, which enable improved luminosity while also reducing energy consumption.
Employees
Ströer has many faces. We combine perspectives from different segments, subsidiaries and the people who work for us. We are a digital, agile and flexible employer and are committed to diversity and gender equality. Diversity and a doer mentality are part of our DNA and make Ströer strong overall.
Business Partner & Welfare
The growing demand for sustainable solutions is an incentive for us to continuously develop our portfolio. We offer services for our customers that make an additional ecological and social contribution.
Nationwide, Ströer's digital city information systems serve as official warning multipliers for municipal infrastructure in cities and municipalities. At the Greentech Festival 2022, we also presented siren solutions for the first time that can be integrated into the media carriers and supplement the previously purely visual warning messages on the screens with acoustic signals. This way, the crisis centres of the cities can be supported in setting up a new siren infrastructure to warn the population.
We use our media reach and promote awareness for sustainable and social action. We make media space available to non-profit organizations at cost price or at a greatly reduced price ("pro bono"), for example children's charities or non-profit environmental protection organizations for the acquisition of donations or for socially desirable causes such as the search for missing children.
Governance
Ströer works continuously to improve its internal governance structures and processes in order to meet current technological, regulatory or social requirements. The functions relevant to this are bundled in a common system in the Governance, Risk & Compliance (GRC) department. We are actively shaping a more sustainable corporate culture. As part of our compliance system, the Code of Conduct is a binding code of conduct that clearly and specifically defines the Group-wide guidelines for cooperation. We transparently monitor compliance with the specified guidelines.
In the area of business and human rights, we continue to develop our instruments in line with the requirements of the German Supply Chain Sourcing Obligations Act.
Whistleblowing: Violations of our (Business Partner) Code of Conduct, national or international laws, and other compliance violations (including those related to the supply chain) can be reported at any time, also anonymously, via our central Compliance-Hotline here: Compliance-Hotline
